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Storage Guide for reusable content 111

The boxes in this guide to take advantage of the one-place update feature. You should see 2 arrows on your new guide page if you have successfully linked. COPIED content will NOT update automatically - it will have to be manually corrected.

General Business Research

Our Primo catalog search finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.

Scholarly articles are:

  • written by experts for experts,
  • considered academic,
  • identify authors, and list their references.

They are excellent for research on marketing, demographics, psychology, etc.

SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.

Magazines, newspapers and trade publications will report

  • current news,
  • company activities, and
  • information geared to the general public.

Business Citation Examples

Basic Format

Authors. (Date of Publication). Title of article, sentence style capitalization. Title of Publication, Headline Style Capitalization, volume number(issue number if not continuously paginated), inclusive page numbers. doi:xx.xxxxxxxxxx

Note: needs hanging indent and double spacing.

DOIs

Websites, newspapers, magazines, and trade publications do NOT have a doi for each article. Use the url for the publication's home page, or the database name.

Example:

MarketLine. (2014, December 12). Company profile: Target Corporation [SWOT analysis], Retrieved from Business Source Complete database.