Skip to main content

MCOM 3314: Public Relations and Advertising Research

Start with the Best

Start with the two must useful databases for MCOM 3314:

  • Business Source Ultimate (EBSCO)
  • Communication Source (EBSO)

Another excellent option is to use the EBSCO Search option available via the Databases A-Z button on the Cornette Library home page  It will enable you to search most of the EBSCO databases at one time.

Next

Depending on your research needs, consider going directly to one of these databases:

To go directly to a database, click on the Databases A-Z button on the Cornette Library home page.

Need Books or More Articles - Use Discover

Type a phrase in "quotations marks".

You can check the box for Scholarly Articles to search:

  • only for scholarly, peer-reviewed articles
  • 44 of the library databases
  • some open access journals  
  • no books
  • (The search results will show the facet Peer-reviewed Journals is being used to filter the search results.)

 

After a Discover search, you will have many options to improve the list of full-text articles in the search results, such as:

  • click on Advanced Search  to type in addtional/different search words or for various options
  • use the facets in the right-hand column to find fewer, better articles
  • change the date range of publications to see only recent articles
  • filter results by subject terms
  • filter results by database ("Collection")
  • remember:  more search words = fewer articles

Recommended Databases - General

After beginning a search using Discover, you may be able to find additional articles by searching in an individual database. For example, explore the subject terms that are unique to each database. 

Also, one database may be more likely to cover a particular topic.  PsycINFO would be a good database to search when looking for information about psychographics (lifestyles, hobbies, spending habits).   American FactFinder would be good to use when researching demographics (age, gender, race, income, location, occupation).

How to Get to Databases

One way to get to a list of available databases---

Click on the blue button to link to Databases A-Z on the library home page

Is It Okay to Use Google?

Since you will have to verify that your sources are reputable, it is not a good idea to use Google.

You may be able to spend less time overall on your research if you use databases available from the Cornette Library.

eBook Collection - Advertising

You may read eBooks online or check them out from the datababase eBook Collection. Examples include: