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MCOM 3314: Public Relations and Advertising Research

Recommended Databases

For general information about advertising to certain consumers, try searches again in the recommended databases.

Business Source Ultimate

An example search could be Millennials AND frozen food.

Demographics - Start Here

Find information on people related to age, income, race, ethnicity, occupation, etc.  Generally the information is organized by location:  country, state, city, etc.

Markets and Consumers

eBook Collection

The database eBook Collection is a rich resource for recently published books about advertising. Examples include: