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MCOM 3314: Public Relations and Advertising Research


The resources and tips in this course guide will help you with your research for MCOM 3314:  Public Relations and Advertising Research.  If you still have questions, please feel free to contact your subject-specialist librarian Carolyn Ottoson at (806) 651-2204 or

Video Guide

For an excellent visual introduction to general research, watch this 11-minute video by Taylor Fairweather-Leitch (Scholarly Communications Librarian).