Skip to Main Content

MKT 3348: Marketing Research

Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies.

When in doubt, ask a librarian!

APA Style

There are several copies of this book available in the library.  Ask for a copy at the Research and Access Desk on the first floor.