MKT 3348: Marketing Research

Discover Search Explained

Simultaneously searches most of our databases, including Web of Science and ebook collection, plus the library catalog. Note:

• Watch dates on sources carefully - use limiters of needed.
• Choices to refine search results are to the left of the results list
• May select Scholarly (Peer reviewed) journals. This is at the publication level - evaluate the item you intend to use.
• Full text may be via PDF, the Link Source link, or the Full-Text link.
• If not available in print or electronically, use Interlibrary Loan.

Boolean Operators are words and symbols that group keywords in specific ways.

• Group keywords together with quotation marks to search as an exact phrase. Example: “alfred hitchcock”
• Use AND to combine several keywords or phrases. Example: “opening credits”  AND typography
• Use OR to search for information about one term, and also articles about another term. Example: film OR cinema
• Use the asterisk * if you want to search multiple iterations of a keyword. Example: sequenc* = sequence, sequences, sequencing