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MKT 3348: Marketing Research

Theories, concepts and methodology in applying research to market problems. Attention toward the application of sampling, sample design, data analysis of marketing problems and how findings are used in formulating marketing policies.

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Research & Access Help

Interlibrary Loan

If you need a book or article that we don't have, you can get it via Interlibrary Loan Details (ILL).

Course Reserves

Course reserves are materials that increase student access to supplemental and relevant course material that faculty have requested be either scanned and accessed through the library's online catalog or available in print at the library's first-floor Research and Access service desk (subject to copyright laws). Electronic Reserves are available 24/7, on and off-campus.

Visit our Course Reserves page for instructions on locating course reserves.

Study Rooms

Cornette Library has several study rooms available for student use:

  • Individual Study Rooms (1 person)
  • Small Group Study Rooms (2-4 people) 
  • Large Group Study Rooms (3+ people)

You may book any of these rooms online.

After booking, just go to the Research and Access service desk on the first floor to check-in. First come first serve.

TexShare

Students who plan to do research at a TexShare participating library may apply for a TexShare card at Cornette Library's first-floor Research and Access service desk.  The card allows the individual to check out materials when visiting TexShare member libraries.

Connecting From Off Campus

Students can use library resources from anywhere. You will use SSO to gain access. For further information please visit our database access help page. If you have any problems, Email a Librarian.