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MKT 3340: Principles of Marketing

Guide to resources to research a company and develop a marketing plan

Citation Style

  • Dr. King requires that you use APA style for your writing.
  • Style is much more than formatting references. It includes:
    • language usage
    • font size, line spacing, and page numbering
    • paragraph, page, and table formatting, etc
  • There is a copy of the sixth edition of the Publication Manual of the American Psychological Association at the Research & Access Desk.

Citation Patterns

Basic Format

Authors. (Date of Publication). Title of article, sentence style capitalization. Title of Publication, Headline Style Capitalization, volume number(issue number if not continuously paginated), inclusive page numbers. doi:xx.xxxxxxxxxx

Note: needs hanging indent and double spacing.


Websites, newspapers, magazines, and trade publications do NOT have a doi for each article. Use the url for the publication's home page, or the database name.


MarketLine. (2014, December 12). Company profile: Target Corporation [SWOT analysis], Retrieved from Business Source Complete database.

Helpful links

Paraphrasing & Parenthetical Reference

Good academic writing is not a string of direct quotes, each with the correct end of sentence reference (Author(s), Year, p. #). 

Restate the main idea in your own words, and provide the source of the idea. If several of your references contain the same idea, they can all be combined in the same parenthetical reference.

The guide to Paraphrasing and Avoiding Plagiarism links to several practice and in-depth sources.