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MKT 3340: Principles of Marketing

Guide to resources to research a company and develop a marketing plan

APA Style

APA Style is used primarily in the social and behavioral sciences, such as Psychology, Sociology, and similar disciplines.

Additionally, the library has a print copy of the APA manual. See below for further information on finding a copy:

For further examples of APA formatting see the following links from the Purdue Online Writing Lab (OWL):

  1. APA Paper
  2. Reference List
  3. APA In-text Citations

If you're not sure about how to cite sources, contact the writing center or

 

 

Business Citation Examples

Basic Format

Authors. (Date of Publication). Title of article, sentence style capitalization. Title of Publication, Headline Style Capitalization, volume number(issue number if not continuously paginated), inclusive page numbers. doi:xx.xxxxxxxxxx

Note: needs hanging indent and double spacing.

DOIs

Websites, newspapers, magazines, and trade publications do NOT have a doi for each article. Use the url for the publication's home page, or the database name.

Example:

MarketLine. (2014, December 12). Company profile: Target Corporation [SWOT analysis], Retrieved from Business Source Complete database.

Helpful links

Research Process

The research process can look different for everyone, and may look different from project to project, but most will have a few common features:

  1. Begin with a question you want answered. What are you most interested in learning?
  2. Decide what type of information you need: do you need newspapers, books, or scholarly articles?
  3. Gather and evaluate information: are your sources current, reliable, applicable, and unbiased?
  4. Is your question answered? Do you need more (or different) information? Do you need to change your question?
  5. Repeat 1-4 until you're ready to use the information: make a decision, write a paper, present, etc.

Don't forget to ask a librarian for help!