MKT 3340: Principles of Marketing

Our Primo catalog search finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.

Scholarly articles are:

• written by experts for experts,
• considered academic,
• identify authors, and list their references.

They are excellent for research on marketing, demographics, psychology, etc.

SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.

Magazines, newspapers and trade publications will report

• current news,
• company activities, and
• information geared to the general public.