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Marketing 3340 - Principles of Marketing

Guide to resources to research a company and develop a marketing plan

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Article Sources

The Discover search to the right finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.

Scholarly articles are:

  • written by experts for experts,
  • consdiered academic,
  • identify authors, and list their references.

They are excellent for research on marketing, demographics, psychology, etc.

SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.

Magazines, newspapers and trade publications will report

  • current news,
  • company activities, and
  • information geared to the general public.

Full Text Options

The Full text at WTAMU icon will provide a link to the full text for most items. On occasion, when there is a database error, Interlibrary Loan may be needed.

PDF articles can be printed or saved.

Creating an individual folder allows items to be saved from one search session to the next.