This is the "Scholarly & Other Articles" page of the "Marketing 3340 - Principles of Marketing" guide.
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Marketing 3340 - Principles of Marketing   Tags: company analysis, industry trends, marketing, mkt3340, principles of marketing, swot  

guide to resoursce to research a company and develop a marketing plan
Last Updated: Aug 29, 2016 URL: http://infoguides.wtamu.edu/mkt3340 Print Guide RSS Updates

Scholarly & Other Articles Print Page
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Article sources

The Discover search to the right finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.

Scholarly articles are:

  • written by experts for experts,
  • consdiered academic,
  • identify authors, and list their references.

They are excellent for research on marketing, demographics, psychology, etc.

SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.

Magazines, newspapers and trade publications will report

  • current news,
  • company activities, and
  • information geared to the general public.
 

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Full Text options

The Full text at WTAMU icon will provide a link to the full text for most items. On occasion, when there is a database error, Interlibrary Loan may be needed.

PDF articles can be printed or saved.

Creating an individual folder allows items to be saved from one search session to the next.

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