This is the "Scholarly & Other Articles" page of the "Marketing 3340 - Principles of Marketing" guide.
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Marketing 3340 - Principles of Marketing   Tags: company analysis, industry trends, marketing, mkt3340, principles of marketing, swot  

guide to resoursce to research a company and develop a marketing plan
Last Updated: Aug 29, 2016 URL: Print Guide RSS Updates

Scholarly & Other Articles Print Page

Article sources

The Discover search to the right finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.

Scholarly articles are:

  • written by experts for experts,
  • consdiered academic,
  • identify authors, and list their references.

They are excellent for research on marketing, demographics, psychology, etc.

SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.

Magazines, newspapers and trade publications will report

  • current news,
  • company activities, and
  • information geared to the general public.



Full Text options

The Full text at WTAMU icon will provide a link to the full text for most items. On occasion, when there is a database error, Interlibrary Loan may be needed.

PDF articles can be printed or saved.

Creating an individual folder allows items to be saved from one search session to the next.


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