The Discover search to the right finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.
Scholarly articles are:
- written by experts for experts,
- consdiered academic,
- identify authors, and list their references.
They are excellent for research on marketing, demographics, psychology, etc.
SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.
Magazines, newspapers and trade publications will report
- current news,
- company activities, and
- information geared to the general public.
Full Text options
The icon will provide a link to the full text for most items. On occasion, when there is a database error, Interlibrary Loan may be needed.
PDF articles can be printed or saved.
Creating an individual folder allows items to be saved from one search session to the next.