Skip to main content

MKT 3340: Principles of Marketing

Guide to resources to research a company and develop a marketing plan

Search Discover Databases,Books, or Reserves

Discover Search: Search 50 percent of library databases and catalog

Search within Library Catalog for Physical Materials and eBooks

Search for Course Reserves

Article Sources

The Discover search to the right finds results from the majority of our sources that contain current journals, magazines, newspapers, and trade publications.

Scholarly articles are:

  • written by experts for experts,
  • consdiered academic,
  • identify authors, and list their references.

They are excellent for research on marketing, demographics, psychology, etc.

SWOT (Strengths, Weaknesses, Opportunities and Threats) are an excellent source to begin understanding a company and its competitors. They are not considered scholarly.

Magazines, newspapers and trade publications will report

  • current news,
  • company activities, and
  • information geared to the general public.

Full Text Options

The Full text at WTAMU icon will provide a link to the full text for most items. On occasion, when there is a database error, Interlibrary Loan may be needed.

PDF articles can be printed or saved.

Creating an individual folder allows items to be saved from one search session to the next.