Each person will choose a classroom-appropriate subject to research based on a career you are considering. You will need to find as much information as possible using at least 3 sources includind an interview with someone in the field, to develop a 3-5 minute extemporaneous presentation with a typed outline for this speech at the time of your delivery.
Each person will select a classroom-appropriate topic for the persuasive presentation. A persuasive presentation should provide some information about a topic but should mostly focus on prompting the audience to take action towards a topic, even if that action is simply consideration of an idea. The presentation is required to be 5-7 minutes in length, use some type of university-acceptable presentational aid, use a minimum of 3 sources, have a typed outline, and be persuasive in nature.
Business Source Complete is an excellent source for scholarly and trade articles about marketing, management, accounting, finance, corporate history and much more.
Communications & Mass Media Complete is a good place to look for articles about oratory, small group presentations, nonverbal communication, advertising, and other communciation specific topics.
You may search both simultaneously, as we purchase them from the same vendor.
In general, there are three types of periodicals: popular magazines, trade or professional sources and scholarly, professional, or refereed journals. The type of periodical you use will depend on the type of information you need.
The following chart lists the typical characteristics that differentiate these three kinds of periodicals. Keep in mind, however, that some periodicals defy easy categories.
|Characteristic||Popular||Trade/Professional||Scholarly (refereed or peer-reviewed)|
|Publisher||commercial firm||commercial firm or association||university or association
(large scientific & academic publishers)
|Frequency of Publication||weekly, biweekly or monthly||weekly, biweekly or monthly||Quarterly|
|Intended Audience||general readers||special readers
(persons employed in that field)
(academics and researchers)
|Appearance||colorful, illustrated||colorful, illustrated||plain, mostly text|
|Article Type||short, nontechnical
with photos and graphics
with photos and graphics
|long, research style
with tables and charts
|Writing Style||informal, journalistic||informal, journalistic||formal and/or scientific|
|Authors||staff writers||staff writers and persons employed in that field||academics and researchers|
|News Content||covers broad issues and popular and/or business affairs||covers narrow trade or professional issues||no news coverage|
|Advertising||ads for business or consumer products||ads for specialized trade/professional products and services||ads for books, if any|
|Research Apparatus||none||none||extensive bibliographies and advanced statistics|
|Examples||Sports Illustrated, People, Newsweek, National Geographic||Advertising Age, Variety, Lapidary Journal, Women's Wear Daily||Animation Journal, American Art Journal, Burlington|