Even though we had been talking about it at work and developing different work contingency plans, it really became a blip on my radar when SXSW was canceled on March 6th. Then, Sunday, March 15 is when I really started thinking "this is real". The previous week Italy had gone into lockdown due to the virus so the news output was really starting to increase. Sunday, March 15 I literally spent the entire day glued to the news trying to consume everything I could. Cancelation of conferences and travel were also COVID 19 "milestone" moments for me.