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Business (General)   Tags: accounting, business, finance, marketing  

Last Updated: Oct 24, 2012 URL: http://infoguides.wtamu.edu/business Print Guide RSS Updates

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Subject Definition

"The General Business undergraduate degree provides a solid understanding of the fundamental areas in business: finance, accounting, management, marketing, economics, business law and computer information systems.  The curriculum is designed to prepare students for the diverse environment of the business world."

 

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Core Resources

  • Business Source Complete  
      
    Comprehensive coverage of business journals and periodicals for management, economics, finance, accounting, international business, etc. Includes Country Monitor and Industry Yearbook Reports from WEFA. Also 35 country reports from the Economist Intelligence Unit (EIU) and Wall Street Words. Also includes author profiles for the 20,000 most cited authors in the database.
  • Communication Source  
      
    The most comprehensive research database in the field of communications, this resource results from a merger of EBSCO’s Communication and Mass Media Complete with SAGE's Communications Abstracts. It indexes and abstracts over 1000 core journals, nearly 400 more than in CMMC, and its active full text for more than 600 journals includes 150 full-text titles not available in CMMC.

    It also has a subject-specific, browsable thesaurus featuring 4,528 preferred and 8,528 non-preferred terms and coverage dating back to 1915.

    Coverage includes advertising, rhetoric, communication disorders and much more.
 

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