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Marketing

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

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Databases & Scholarly Articles

Library Databases may contain:

  • scholarly articles
  • newspapers or magazines
  • images or historical documents
  • full-text books

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Other Databases with Important Content

Evaluation Process

Sift acronym. Stop, Investigate the source, Find better coverage, Trace information to original context SIFT graphic by Mike Caulfield licensed under CC BY 4.0

Scholarly Articles

Scholarly articles:

  • are written, reviewed, and edited by experts,
  • refer to work by other scholars

Learn more evaluating scholarly articles

Interlibrary Loan

If you need a book or article that we don't have, you can get it via Interlibrary Loan Details (ILL).

Ask A Librarian

Having trouble? Ask!

  • Use our 24/7 Live Chat located on the bottom right of library websites.
  • Call (806) 651-2215 during library hours
  • Use "Email a Librarian" to ask a question. Most responses within 1 business day.
  • Stop by the first floor Research & Access Desk anytime the library is open