Skip to Main Content

Marketing

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

Search Discover Databases,Books, or Reserves

Core Resources

Developing Keywords

Make a research question from your topic.

  • For example: "What is currently being done to help conserve the endangered Giant Panda population?"
    • Keywords: conserve and Giant Panda

Think of related words.

  • Conserve: conservation, preservation, protection
  • Giant Panda: panda, Ailuropoda melanoleuca (scientific name).

Get searching!

Get Help from the Library

Research & Access Help

Other Departments