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Last Updated: Oct 24, 2012 URL: http://infoguides.wtamu.edu/marketing Print Guide RSS Updates

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Subject Definition

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

 

Marketing

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Core Resources

  • Business Source Complete  
      
    Comprehensive coverage of business journals and periodicals for management, economics, finance, accounting, international business, etc. Includes Country Monitor and Industry Yearbook Reports from WEFA. Also 35 country reports from the Economist Intelligence Unit (EIU) and Wall Street Words. Also includes author profiles for the 20,000 most cited authors in the database.
 

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Developing Keywords

Make a research question from your topic.

  • For example: "What is currently being done to help conserve the endangered Giant Panda population?"
    •   Keywords: conserve and Giant Panda

Think of related words.

  • Conserve: conservation, preservation, protection
  • Giant Panda: panda, Ailuropoda melanoleuca (scientific name).

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